Market an accessible event with accurate information

People cannot plan from the word “accessible” alone. Useful event marketing describes the verified features, known barriers and contact route so each person can decide what they need.

This guide supports clearer communication; it is not a compliance assessment. Event accessibility and reasonable-adjustment obligations should be reviewed with appropriately qualified people and, wherever possible, people with lived experience.

Audit the whole arrival and participation path

• public transport, drop-off, parking and the route to the entrance;
• steps, gradients, door widths, lifts and accessible toilets;
• seating, companion spaces and rest areas;
• lighting, sound, captions, interpreters and sensory conditions;
• ticketing, check-in, food information and emergency arrangements.

Verify details at the actual venue. Do not copy access wording from an old listing or assume a facility is available because a venue category normally provides it.

Describe facts, not a universal promise

Write “step-free entrance via Smith Street; doorway 920 mm” rather than “fully accessible”. Name limitations plainly and respectfully. Explain whether an adjustment must be requested, any genuine deadline and who will respond.

Example listing copy

“The ground-floor event space has step-free access from the eastern car park and an accessible toilet. Seating includes chairs with backs and two companion spaces. Presentations use microphones; captions are available on the prepared videos, but live discussion is not captioned. For another adjustment or a question about the route, email the event team by Tuesday and we will explain what we can arrange.”

This example is useful because it describes confirmed features and a limitation. It does not promise that one arrangement will meet every person's needs.

Keep one source current

Place the detailed access information on the authoritative event page, then link to it from social posts and email. Include the most decision-critical fact in each short promotion. Update every channel promptly when the venue or arrangement changes.

Test the contact path

Offer a monitored contact method and let people describe the adjustment they need without requiring unnecessary medical information. Confirm arrangements in writing and restrict personal details to staff who genuinely need them.

Learn after the event

Ask whether the published information matched the experience and whether agreed adjustments were delivered. Treat this as service evidence, not permission to claim the next event will suit everyone.

The event-listing guide shows where access details fit within the wider customer decision.